The Ground Game Package

Fleet & Field Presence

Truck Wrap Design — Full truck wrap design, file ready for wrap vendor.

Uniform Standards Sheet — Color specs, logo placement, approved garments — vendor-ready.

Yard Signs — Two size variants (standard + large), print-ready.

Cone Decals — Branded decal set for fluorescent traffic cones.

Sandwich Board — A-frame, both sides designed, print-ready.

Door Hangers — Door hanger, two-sided, non-solicitation compliant layout.

Home Branding Kit — In-Home Sticker System

Equipment Label — Small branded label for filters, valves, fixtures.

Service Record Sticker — Install date, tech name, service notes — data fields built in.

Feature Sticker — Water heater, breaker panel, air handler; includes QR code field.

Safety Markers — Valve and shutoff tags — main water, under-sink, fuel lines.

Filter Label — Sticker with filter size + QR code linking to order page.

In-Home Process Tools

Agenda Card — Two-sided technician agenda card — visit flow, membership seed, cross-trade intro.

Technician Business Card — Front: contact + branding. Back: referral offer and handoff prompt.

Inspection Report Template — Red/yellow/green rating system with layperson fields, photo placeholders, recommendation tiers.

Reviews & Referral Collateral

Review Card — Three-platform QR card (Google, Facebook, website) for point-of-service review capture.

Referral Card — Referral card with in-house credit offer, designed for leave-behind.

Thank-You Card — Thank-you card with non-expiring coupon — stackable, premium stock spec.

Direct Mail

Radius Postcard — Triggered by major installs — soft sell, neighborhood awareness (~150 homes).

Seasonal Mailer — Phased offer mailer (e.g., tune-up early bird) — two version variants.

Retention Postcard — Rotating template for ongoing customer communication (12x/year).

Digital Templates

GMB Post Templates — Set of 4 layouts: before/after, job update, FAQ, review spotlight.

Social Post Templates — Set of 4 layouts for Facebook/Instagram — matches GMB brand language.

Technician Video Graphics — Intro/outro title card and lower-third template for technician job videos.

YouTube Thumbnail Template — Branded thumbnail with editable text zones.

Community Play Kit

Sponsorship Banner — Event/school/team banner — print-ready, standard event sizing.

Branded Item Spec Sheet — Sizing, placement, and vendor spec for shirts, hats, or giveaway items.